Visser Labs

The Australian Federal elections are nearing and it’s becoming clear young voters are an obvious asset in securing a clear-break win for either major party. This means poorly-executed online campaigns, over-zealous supporters, and friend requests from John Howard?

Prior to the last U.S. presidential election MySpace (U.S. and Australia) operated various campaigns featuring popular members, in-page ads and supporting themes. A very similar style campaign is being operated in Australia with various party members reaching out and drawing support from influential youth.

It seems the ability for party members to appeal to first time voters with a view of trust, dedication and genuine interest is an obvious way to gain support in the coming election, what makes MySpace such a promising campaign is it’s ability to connect with soon-to-be voters as well - those under the legal voting age - it’s the “getting them while they’re young” method in action.