Australian Government using Sponsored Advertising
Governments effectively delivering smart campaigns, is that even possible? It seems the Australian Government has recently made relations with the right online media agency for their National cervical cancer vaccinations program. Going so far as removing typical department copy from the site and presenting relevant and targeted content is a great change; even if I’m not at risk!
MSN Messenger has been the de-facto standard in contacting friends over the Internet for the past decade so it makes sense to online advertisers operating large-budget campaigns to get their clients message across using the right channels.
One shame though was in their ‘Linking to this site’ conditions…
The Commonwealth of Australia as represented by the Department of Health and Aging through its Population Health Division reserves the right to prevent linking by giving notice.
I’m not sure how the Department of Health and Aging can control appropriate linking by nature of the Internet; I’m in the process of following this up.
About the article
This article was written on 2007-04-17 at 10:24:30+0000, filed under Uncategorized and tagged Search Engine Marketing.
Loading ...Enjoy this article? Get future updates sent to you for free! Join by subscribing to the Visser Labs RSS feed.
About the author
Michael Visser is the founder of Visser Labs. He works as a professional Front-end Web Developer, loves Wordpress, Joomla and helping people get more out of their sites.
Suggest a future article or if you want to chat, get in touch today »
Did this article solve that killer problem you've been working hard at for the last day?
Give back by making a small donation, it's quick, easy and a great thank you! Make a small donation today »
Loading ...
No Comments
There are currently no comments for this article.
RSS feed for comments on this page.
Sorry, the comment form is closed at this time.