Loading ...Day one: Tuesday, March 20, 2007
7:30am - 9.00am
Google Breakfast
Salmon with French toast while listening to Aaron D’Souza… you know this is the only reason I’m attending.
11:00am - 12:30pm
Lies, Damn Lies and… followed by Social Search
2:00pm - 3:30pm
Linking followed by SEO and Usability
4:00pm - 4:45pm
SEO Public Relations and Reputation Management
I have recently taken interest in reputation management as it has a large influence in the specialising of SEO practices. Online reputation management has been born out of SEO whether for positive or negative social outcomes.
5:00pm - 6:30pm
The Doubleclick Great Debate!
Day two: Wednesday, March 21, 2007
7:30am - 9:00am
Yahoo! Search Marketing Breakfast
Bacon, Sausages and Eggs on a perpetually recovering stomach.
11:00am - 12:30pm
On The Couch - Analytics and Search 2.0 followed by Turning Lookers into Bookers
Turning click-through traffic into customers is often the sore-thumb when convincing a client to consider SEM practices. My hope is to come out with some well structured copy to convince clients of its ROI.
2:00pm - 3:30pm
SEO Strategies for Data-Rich Websites followed by Fresh Tricks to Maximize Google Adwords ended by Strategies For Gaining Traction In A Crowded Market
What CMS are large content providers using - we’re talking hundreds of thousands of documents for each portal - and will we get a demonstration? Better bloody hope so! 
My question though, is it better than Drupal or Wordpress’s back-end?
4:00pm - 5:00pm
Searching For A Search Marketer
The full program can be downloaded from Search Engine Room, here’s a link to the Search Engine Room 2007 Program.
Enjoy this post? Get future updates sent to you for free! Join by subscribing to the Visser Labs RSS feed.
About the Author - Michael Visser is the founder of Visser Labs. He works as a professional Front-end Web Developer, loves Wordpress, Joomla and helping people get more out of their sites.
2 Comments
Bet this was not as good as seeing four guys from Google webmaster central at Search Summit earlier in the month! hope you got your moneys worth, i did, but not ar search engine room.
I received comments from several delegates that also attended the Search Summit wasn’t so great in that the major SEM players weren’t sharing their key knowledge; that’s just what I heard and as someone learning the robes I’d be pretty upset if I came away with gems.
When it comes to Google’s impression, Aaron D’Souza is doing some amazing work at the moment and presented himself very professionally, informative and as an approachable person. Very cool.
Jamie, did you attend this years SER?