Update WordPress default Permalink structure
Ensuring WordPress URL’s contain key words from the post name go hand in hand with on-page SEO optimisation efforts.
- For blogging sites I like to set the root page to
- For commercial sites I prefer
I have experimented adding the post’s category (
/news/ and inbetween
%postname% to little advantage, all it ends up doing is making the URL longer and less accessible to site visitors.
- Open WordPress Administrator > Settings > Permalinks
- Check the radio button Custom Structure and fill the field with
- Press Save Changes
Update General Settings
After a clean install of WordPress a few of the default settings need to be personalised, this is done within Options > General Settings.
- Blog Title – This is the title that appears wherever
bloginfo('name')is used within your theme template
- Tagline – This is the sub-title that regularly appears alongside the Blog Title and wherever
bloginfo('description')is used within your theme template
- Membership – Will you allow site visitors to register for regular post updates and be able to maintain their user profile? For commercial sites I ensure this option is unchecked.
- Timezone – Set this to the local timezone of your client